Psychographics – understanding trends and patterns in human behavior.
While demographics talk mainly about measurable characteristics such as age, income, owning vs renting residencies, etc, psychographics go one level deeper and talk about consumer behaviors. They categorize based on spending patterns, marital status, number of children and several other factors.
If you need help finding the perfect location for your practice or your ready to invest in commercial real estate, email us at podcast@leadersre.com or go to https://leadersre.com and fill out our form.
Market Strategy E6: Psychographics
