How does smell relate to commercial real estate?

Daniel Zimmon is partner at NatScent, where they unlock the power of smell.

How does scent relate to commercial real estate? Smell is something luxury brands have capitalized on for a long time, it's directly connected to the emotional brain – our perception of safety and value. Somehow it has largely gone unnoticed in most other industries.

In multi family, the perfect scent can actually command higher rent rates and create a feeling of luxury compared to other buildings without a intentional smell.

The same can be said for Dental Support Organizations, which is how we at Real Estate University first discovered Daniel.

We discuss the science behind smell and how it can increase the ROI in a business.

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